Corsa Street Style Facebook app

Today I came across the Vauxhall Corsa street style Facebook App. It’s promoting the new Corsa and they’ve taken a rather large leaf out of the street art scene.

After an initial wow moment and a bit of a play around I’ve grown to really enjoy the simple drawing mechanic that they have implemented. I very quickly managed to create a couple of passable images (though not as good as some in the top rated gallery, some people are infinitely talented).

Now that the novelty value has worn off I’m wondering what safeguards they have in place to prevent abusive images appearing and also the breakdown of page visits by source, but those are questions to answer another time.

For me, this campaign isn’t quite as good as the Volvo art sessions in Zurich where street artists were invited to decorate a real car but it has much greater mass Market access and taps into the interests of (what I think are) the target demographic quite nicely.

Oh, that and it’s just a simple, cool and fun thing to kill some time with!